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Just Like The Real Thing, Only Economic Print E-mail
Written by Mihai Boloni   
Sunday, 19 July 2009 07:58

Peluso MicrophonesRecently, I’ve come across some exciting new merchandise in the audio world. Through researching these devices, I noticed a significant quality that each commonly share. They are being marketed as an “emulation” of an existing product. A microphone that mimic’s a classic microphone; a pre-amp that emulates the characteristic tone of a classic pre-amp, etc., you get the idea. Then it dawned on me, I am somewhat uncomfortable with this notion altogether.

It’s been going on for years with multitudes of products. One main reason I don’t like this is because this notion usually leads to overlooking the good 'inherent' qualities of the piece of gear by trying to put it up against the real thing. People have done many “shootouts” where they compare two products, and while I understand why this is an appealing route, I believe we should focus on the product itself and not “emulation” characteristics.

There are many amazing products for our industry, some old, some new. I know that we all covet some of the old “classic” gear, but the truth is, many of us cannot afford such equipment. As much as I like an original U47, and original Fairchild, an original 1073, etc., I am no where close to being able to buy one. But, lucky for me, and you, there are many wonderful products out there that are just as good in their own way. Furthermore, since these products are new, you get all the benefits of such things as warranties and customer support, something you might not get with a 30-year-old microphone.

Massey De-Esser Plugin and Rob Papen's PredatorSome of these products include:

This is just a small list of some great manufacturers that produces amazing devices for our industry. Yes, some of them are being compared to “classic” equipment, but, I suggest you overlook that notion. Give attention to the products you use, or buy, for what they are, not what someone else thinks they are trying to be. The main point about all these “new classics” is the price. In a world where we are all watching finances and expenditures, each fall into the affordable category. This is huge bang for the buck, you get great audio gear at a great price. You don’t have to refinance the house to have top-notch audio equipment. You can contact your favorite Pro Audio dealer and do a little research on your own. You’ll find a lot of equipment out there that suit your needs.