Upcoming Pro Tools Training

Live Online Pro Tools Courses
User & Operator Certificatons
PT101+110 Weekend: Oct 14, 15, 21, 22, 28, 29
PT101+110 Weekday: Oct 16, 18, 20, 23, 25, 27
Dolby Atmos PT205+210D: Oct 23, 25, 27, 30, Nov 1, 3
MIXING Music: Oct 28, 29, Nov 4, 5
PT201+210Post : Nov 4, 5, 11, 12, 18, 19
PT101+110 Nights: Nov 6, 7, 9, 13, 14, 16, 20, 21
PT201+210Music : Dec 2, 3, 9, 10, 16, 17
** 4hrs per day **6-8 Day Course

In-Person Los Angeles:

PT101+PT110: Oct 12, 13, 14, 15 (10am-6pm PST)
Register: 888-277-0457

Upcoming Pro Tools Training

Live Online Instructor-Led Courses
User & Operator Certifications
PT101+110 Weekend: Oct 14, 15, 21, 22, 28, 29
PT101+110 Weekday: Oct 16, 18, 20, 23, 25, 27
Dolby Atmos 205+210D: Oct 23, 25, 27, 30, Nov 1,3
MIXING Music: Oct 28, 29, Nov 4, 5
PT201+210 Post: Nov 4, 5, 11, 12, 18, 19 
PT101+110 Night: Nov 6, 7, 9, 13, 14, 16, 20, 21
PT201+210 Music: Dec 2, 3, 9, 10, 16, 17
** 4-hrs per day ** 6-8 Day Course

In-Person Class Los Angeles
PT101+PT110: Oct 12, 13, 14, 15 
(10am -6pm PST)
Register: 888-277-0457
1991 Digidesign Sound Tools, the birth of Pro Tools
Digidesign Vintage Sound Tools II

Avid sold for $1.4 billion: What Happens Now?

Several months after exploring its options, Avid Technology was sold to a tech focused private equity firm, STG for $1.4 billion. The good news is critics can finally squash flying rumors that a competitor like Apple is buying it. The newly purchased company is going to be held privately once more, allowing it to NOT have to operate based on appeasing shareholders’ demands. This is great news for Pro Tools Users and again reinforces that Pro Tools is the standard in the industry for commercial recording, editing and mixing.

 How Will the Sale of Avid Affect Pro Tools ?

Avid's Chief Executive Officer and President implied that the Palo Alto-based venture capital firm, STG will only "help accelerate the achievement of our Stategic vision, building on the momentum of our successful transformation over the past several years." Going from a public to a privately held company can often allow a company to focus on itself, without the constant pressures of having to please shareholders. The financials suggest a focused effort on increasing subscription models and expanding growth with enterprise level clients who benefit from the software's unique capabilities unmatched by other DAWS,

In 2020, the audio division of Pro Tools and Sibelius accounted for 45 % of the company's product revenue, despite the company's extensive video editing software (Media Composer), external hardware, network and console equipment offerings. A final closing of the sale is anticipated during the fourth quarter of 2023; and the sale is still subject to Avid stockholder and regulations approval, along with other closing conditions which must be met. There is also a termination fee of $39.8 million if Avid decides to terminate the sale transaction, which limits Avid’s ability to change their mind. 

STG will acquire Avid in an all-cash transaction for the price of $27.05 per share.  For wanting to understand the Avid financial numbers in this transaction, please refer to Devoncroft's analysis

Pro Tools is deeply embedded as the standard in audio recording for commercial music and post production and was first introducted in 1991 by Digidesign after Sound Tools II, 

Jeff Rosica, Avid’s chief executive officer and president, stated, “We are pleased to announce this transaction with STG, who share our conviction and excitement in delivering innovative technology solutions to address our customers’ creative and business needs. STG’s expertise in the technology sector and significant financial and strategic resources will help accelerate the achievement of our strategic vision. This transaction represents the start of an exciting new chapter for Avid, our customers, our partners and team members and is a testament to the importance of Avid and our solutions in powering the media and entertainment industry.” 

William Chisholm, managing partner of STG, added, “STG has admired Avid’s heritage as a category creator and pioneer in the media and entertainment software market for many years. We are excited to partner with Jeff and the management team to build on the Company’s history of delivering differentiated and innovative content creation and management software solutions. We look forward to leveraging our experience as software investors to accelerate Avid’s growth trajectory with a deep focus on technological innovation and by delivering enhanced value for Avid’s customers.” 

Being STG's management is a long-standing Avid fan, odds are Avid Pro Tools will have the resources and commitment to further improve it's capabilities while continuing to reinforce its position in the high-level professional markets; a space that no other DAW has been able to match and for good reason. 

Learning the software can be a challenge because of Pro Tools' extensive capabilities and functionality. So the professional industry also has relied on the Avid Learning Partners like ProMedia Training to provide continuing education and resouces for the professional community to stay up to date on constant technology changes. ProMedia Trainin is the longest running Avid ALP in the U.S. since 2002 providing certified Avid Training options for all tiers of Pro Tools Certification in User Specialist, Operator Professional, Expert music, post production and Dolby Atmos.


Mihai Boloni
Expert Certified Pro tools Instructor
Promedia Training-Pro Tools Certification
Avid Learning Partner Professional

Who We Are

ProMedia Training is the premier authorized Avid Training Center since 2002, having prepared more students in Pro Tools than any other organization. We teach Pro Tools on all levels as well as offer exam preparation for Pro Tools Certification exams for those studying audio engineering, recording, mixing and related multimedia training for musicians, producers, recording engineers, worship facilities and corporations. ProMedia has been leading the way in short term, Pro Tools Immersion courses which focus in all areas from beginner to advanced Pro Tools Applications.  Our beginners learn the software for music production, recording, editing, audio engineering, and mixing. Our advanced users focus on cutting edge highly complex HDX systems, new concepts as well as workflow improvements. We also provide on-site training for corporations, Universities, Schools, and worship facilities where professionals can advance their skills while learning in their own working environment. ProMedia also participates in many of the musical associations and related organizations related to the recording arts including ASCAP, BMI, NAMM, TAXI A&R, Youth Organizations, NAB, Promo Only, and more.

© 2019 ProMeda Training. All Rights Reserved.

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